Instagram for business

Instagram comments and Direct in one team inbox

Reply to comments, Reels and Direct messages from one panel, with an AI operator answering first

SMSBAT connects your Professional Instagram account through the official Meta API. Comments under posts, Reels and ads, Story mentions and Direct messages arrive in one shared inbox where your team and the AI operator answer within seconds.

Connect InstagramInstagram chatbot builder

Comments + Direct

Posts, Reels, ads, Story mentions and DMs in one queue

Comment → DM

A public reply and a private message from one rule

< 2s

First answer from the AI operator in Direct

Team

Several agents, assignment, history and reports

Live preview

Comment in, reply and Direct out

A comment appears under the post, the rule replies publicly and sends a private message. The agent sees everything in the inbox.

your.brandReel

New autumn collection is here. Comment «price» and we will send the catalogue.

  • O

    olena.kprice

    your.brandSent you the catalogue in Direct 💬

  • M

    marta_designDo you have it in beige?

  • A

    andrii.pprice please 🙏

    your.brandSent you the catalogue in Direct 💬

your.brand

Direct

AI operator

Hi! Here is the catalogue with prices: smsbat.shop/autumn. Shall I reserve a size for you?
1.8s

In the inbox: assigned to Olena, status Answered

Who it is for

Brands and services that sell through Instagram and get more comments and messages than one person can answer.

Instagram shops

Price, size and availability questions get answered under the post and in Direct before the customer scrolls on.

Reels and creators

A viral Reel brings hundreds of comments. The rule replies to each one and sends the link in Direct.

Beauty, clinics, fitness

Bookings start with «how much» in a comment and end with a confirmed time in Direct.

Ad campaigns

Comments under promoted posts are answered instantly and turned into leads with contact details.

Agencies

Several client accounts in one panel, each with its own queue and agents.

Brands with several markets

Answer in the customer's language with the AI operator and route by country or language.

What SMSBAT does with Instagram

Everything works through the official Instagram Messaging API, with no third-party apps on the phone.

Comment replies from the inbox

Comments under posts, Reels and ads appear as cards. Reply publicly, hide, like or send a private message from the same card.

Comment-to-DM automation

A customer writes «price» under a post and receives a public reply plus a Direct message with the link, catalogue or promo code.

Direct as a team inbox

All Direct messages in one queue with assignment, statuses, tags and full history for every follower.

Story mentions and replies

React automatically when someone mentions your account in a Story or replies to your Story.

AI operator in Direct

Answers questions from your knowledge base within 2 seconds, collects contacts and hands over to an agent when asked.

Reports and moderation

Response time and resolved dialogues per agent, hidden spam comments and escalated complaints in one report.

How to start

Connecting takes about five minutes if the Instagram account is already linked to a Facebook Page.

1

Switch to a Professional account

Instagram Business or Creator account linked to a Facebook Page.

2

Authorize with Meta

Sign in to SMSBAT Omni, open Channels and connect Instagram through Meta login.

3

Set comment rules

Choose keywords, public replies, private messages and what to hide.

4

Invite the team and enable AI

Add agents, set assignment rules and let the AI operator answer first.

Works together with

Facebook comments and Messenger

The same inbox and rules for your Facebook Page.

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Social Desk

Instagram and Facebook comments and messages in one queue.

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Instagram chatbot builder

No-code flows for Direct: menus, buttons, quizzes and giveaways.

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Instagram questions

Answer every comment and Direct

Connect Instagram to SMSBAT Omni for free and let the AI operator answer first.

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