Mail triggered by a user action rather than by a campaign: registration confirmation, password reset, receipt, order status. The recipient is expecting it, which usually makes it the most important mail a product sends.
These DNS records let a receiving provider verify that the letter was really sent on behalf of your domain. Without them a noticeable share of mail is treated as suspicious.
Yes. Mail goes out from your own domain — that is exactly what the DNS setup is for.
It is built for transactional mail. Write to us about bulk campaigns and we will advise on the right setup.
Domain authentication, the quality of your recipient list and the content itself. We provide the infrastructure and the DNS setup, while sender reputation is built by your own sending practice — which is why nobody can honestly promise a fixed inbox percentage.
Through standard SMTP credentials, which we issue after your domain is verified. The connection parameters come with them.